Not Just the Recession

Lots of business owners and salespeople are grappling with a new world in marketing as a result of the internet. Marketing expert Seth Godin, shows an excellent way to deal with this change in his book "Unleashing the Idea Virus". 

The days of letting a publishing house, a television network, or radio station hold all audiences captive are gone. Marketers (you) have the opportunity to take advantage of this reality and the obligation to do so if your business is to survive, much less thrive, in this environment.

The internet (very inexpensively) allows all of us to develop our own channel for communications (see laurusjournal.com) to anyone who will listen (our target audience). Godin gives clear guidance about how to develop this audience, keep their attention, and generate business from it.